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Paul Dalton
Aug 8, 20184 min read
Strategic Alliances - the 80/20 of marketing.
It’s been reported that a full 70% of business is generated from referrals, it’s most likely B2B business that is being referred to here,...
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Paul Dalton
May 24, 20182 min read
What would 20% Additional revenue do for your business?
Let’s face it, most business can accommodate another 20% in sales right away, without incurring more fixed costs. So gross profit would...
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Paul Dalton
May 21, 20181 min read
80:20 Everywhere
The Pareto principle (also known as the 80:20 rule and the law of the vital few) states that, for many events, roughly 80% of the results...
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